What Scrunch AI costs, and who its crawler analytics are for

Scrunch AI is an AI visibility platform that tracks how ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot answer questions about your brand, and also shows how AI crawlers read your website. Plans start at $250 a month for 125 prompts. The short verdict of this Scrunch AI review: it suits larger brands with an in-house web team best (as of 28 October 2026).

A word on where this comes from: Alexandrya.AI is our own product, and we do not use Scrunch AI ourselves. This review is based on Scrunch’s public pricing, product, FAQ and developer pages, accessed on 27 and 28 October 2026. The company now calls itself simply Scrunch, and the old scrunchai.com address redirects to scrunch.com. Prices are shown in US dollars only, even to visitors from Germany, with no note on VAT or sales tax.

How much does Scrunch AI cost?

Scrunch AI pricing starts at $250 a month on the Core plan. That buys 125 prompts, 5,000 collected AI responses a month, four fixed AI engines, one brand, five user licences and one country. Agencies pay $500 for Agency Core, with 250 prompts, three brands and unlimited users. All nine engines, the Agent Experience Platform and the Query API sit on the custom-priced Enterprise plan (as of 28 October 2026).

The pricing page has two tabs, one for brands and one for agencies. The table brings both together, taken from the Scrunch pricing page as accessed on 28 October 2026.

The gap between Core and Enterprise stands out. Five of the nine engines, every additional country and the delivery of pages to AI agents all start with a sales call.

What the three Scrunch AI plans include. Source: Scrunch pricing page, as of 28 October 2026.

Extra users cost $25 a month each, or $75 for a block of five, so a team of ten pays $325 a month on Core. Scrunch only mentions an annual discount for Enterprise customers, worth two months free. Core covers a single brand; for more, the FAQ points you to Enterprise. If you go over your allowance, the FAQ says you keep access and Scrunch gets in touch about a better-fitting plan.

The trial runs for seven days with the Core feature set, 125 prompts and five site audits. According to the trial FAQ, you need a credit card to start, and the account moves to a paid plan automatically unless you cancel. Without a card, all you get is the short AI visibility audit on the homepage.

Refresh cadence and the cost of a single answer

On the Core plan, one AI answer from Scrunch AI works out at 5 US cents: $250 divided by 5,000 responses a month. That allowance covers ten answers per prompt and engine each month, roughly one run every three days. Scrunch’s FAQ confirms the rhythm: new prompts are collected daily for 14 days, then every 72 hours by default, with a manual refresh available at any time (as of 28 October 2026).

Here is the arithmetic. 125 prompts on four engines make 500 combinations. Tracking every one of them daily would take 15,000 responses a month, three times the allowance. The cadence is documented in the FAQ on data collection, not on the pricing page. If you want to see day-to-day movement after a campaign or a press story, it is the biggest difference from tools that track daily.

For Alexandrya.AI, answers are calculated from prompts, engines and 30 tracking days. On that basis an answer costs less than half the Scrunch figure, and on Professional less than a fifth, even if you count a dollar as a euro. The comparison is fair only with one caveat: the Scrunch price includes site audits, AI crawler analytics and one page optimisation a month, none of which Alexandrya.AI offers. Our look at AI visibility tools under €100 works out the price per answer for more vendors.

What is Scrunch AXP, the Agent Experience Platform?

Scrunch AXP, the Agent Experience Platform, is the part of Scrunch that works on your website rather than on AI answers. Agent Traffic reads CDN or hosting data to show which AI crawlers fetch which pages. Site Optimization audits pages for AI blockers and suggests changes. Agent Pages serves AI agents an optimised HTML version while people see the normal site. The pricing table lists AXP on Enterprise only (as of 28 October 2026).

The Agent Experience Platform page describes the idea as observing what AI agents do on your site, optimising pages based on that behaviour and delivering what agents need, without changing the experience for people. The three building blocks depend on each other:

• Agent Traffic shows which AI crawlers request which pages and how often, and separates visits for training, for indexing and for retrieval in response to a live user question. The FAQ on bot detection lists integrations with Akamai, AWS CloudFront, Cloudflare, Fastly, Vercel and WordPress. HubSpot CMS, Shopify, Webflow and other systems connect through a Cloudflare proxy. Human visits referred by AI platforms come separately from Google Analytics 4.
• Site Optimization checks individual pages for whether AI agents can fetch and understand them, for example whether the content is delivered without JavaScript, and suggests editorial changes. Core includes five site audits, one page optimisation a month and a sitemap of 25 pages.
• Agent Pages has been generally available since 22 September 2026, according to the Scrunch blog. Scrunch detects verified AI agents at the edge and serves them the page without JavaScript, stripped of unnecessary code and with missing JSON-LD added. Combined with Site Optimization, Scrunch also restructures copy and enriches it from approved internal sources, re-optimised every week.

Monitoring closes the loop. It shows whether the changed pages are cited more often in the answers to your prompts.

How the building blocks of the Agent Experience Platform fit together. Our own diagram based on Scrunch’s product pages, as of 28 October 2026.

Serving two versions of the same page raises an obvious question about cloaking. Scrunch’s FAQ on cloaking says it is not: Agent Pages only targets AI retrieval bots, Googlebot and Bingbot still see the normal page, and the content stays the same. That is the vendor’s position. We found no statement from Google about Agent Pages itself.

There is a practical catch in the FAQ on CMS workflows. If you change a page in your CMS, you need to apply the change to the version served to AI agents as well, so someone has to keep both versions in step. AXP is not part of Core, and the Agent Pages page offers a demo rather than a trial.

The monitoring features in Scrunch AI

In its monitoring, Scrunch AI records for every prompt whether your brand appears in the answer, where it sits, what sentiment the answer carries and which domains and URLs it cites. On Core you can compare against up to five competitors. According to its FAQ, Scrunch collects answers through browser automation and the platforms’ official APIs (as of 28 October 2026).

On top of that:

• Explorer lets you combine metrics, filters and breakdowns freely. Personas and funnel stages work as filters, and Core includes one persona.
• Sentiment classifies answers as positive, mixed or negative, by engine, persona, country and topic.
• Insights flags notable changes in the app or by email, explains them through the Scrunchie assistant and turns content gaps into content briefs. A statistical model also suggests prompts you can drop without losing coverage.
• AI Search Trends estimates prompt volume at topic level from panel data. Scrunch calls the figures directional. Core includes three topics.
• Shopping shows products, positions and retailers in AI answers. It does not appear under that name in the pricing table, which lists “Product Observability” on Enterprise only.
• Exports run as CSV or Excel, and the APIs return 90 days of history, according to the FAQ.

Where Scrunch AI is strong: the website side

The biggest strength of Scrunch AI is that it links answer monitoring with your website. The same tool shows whether a brand is named in ChatGPT, which pages AI crawlers fetch for those answers and, on Enterprise, which version of those pages the crawlers receive. For brands with large product and documentation sections on a JavaScript-heavy site, that goes further than measuring answers.

Enterprise adds breadth: nine engines, unlimited countries and prompts in any language, with country-specific results in ChatGPT, Perplexity and Google AI Overviews. For security reviews, Scrunch cites a SOC 2 Type II report, SSO via SAML and OIDC, and role-based access control. According to the FAQ, smaller organisations see their first data within 20 to 60 minutes.

Crawler analytics on its own is no longer rare. Otterly.AI includes Agent Analytics from its Standard plan at €189 a month, Peec AI lists agent analytics with crawl insights in its feature table, Promptwatch lists Crawler Logs and Profound offers Agent Analytics (vendor pricing pages, accessed on 28 October 2026). What Scrunch adds on top is delivery through Agent Pages.

Where Scrunch AI falls short

The clearest limit of Scrunch AI is the Core plan. For $250 it tracks four fixed engines: ChatGPT, Perplexity, Google AI Overviews and Copilot. Gemini, Claude, Google AI Mode, Meta AI and Grok require Enterprise. Core also gives you one country, one language, one persona and, after the first 14 days, a refresh every 72 hours (as of 28 October 2026).

For brands outside the US, that means any multi-market setup, say the UK, Germany and France tracked separately, goes straight to sales. Billing is in US dollars, the annual discount is Enterprise-only and the trial needs a credit card.

The website features are only partly included at entry level. Core has Agent Traffic and five site audits, but no AXP, no Query API, no MCP and no Looker Studio. Agent Traffic in turn needs access to your CDN or hosting. If that access sits with IT or an agency, arrange it before the trial starts, or that part of the product will stay empty for the seven days.

Scrunch AI reviews from users

Independent Scrunch AI reviews from users are still thin on the ground. As of 2 November 2026, OMR Reviews, a German software review platform, lists a single review with four out of five stars, written more than twelve months ago by an online marketing team lead at a retailer. It praises Scrunch for thinking in personas rather than keywords. It criticises the flood of recommendations at the start and brand mentions that the tool only picks up days later.

The second point fits the documented refresh cadence of 72 hours after the first 14 days. Still, one review is not a reliable picture, and it predates both the Sitecore acquisition and Agent Pages. The G2 and Capterra review pages could not be opened when we checked on 2 November 2026. We have not run a hands-on test ourselves.

Is Scrunch AI worth it for your team?

Scrunch AI is worth it for brands with their own web team and CDN access that want to see how AI crawlers read their pages, and that can budget at least $250 a month. For pure monitoring outside the US, the Core plan is tight: four fixed engines without Gemini or Claude, one country, one language, and after the first 14 days a refresh every 72 hours.

Companies running Sitecore as their CMS have one more reason to look. Sitecore acquired Scrunch in June 2026, and its press release of 3 June 2026 says Scrunch’s recommendations will feed into the SitecoreAI content tools.

Questions to settle in the Scrunch AI trial

The seven-day trial is the quickest way to form your own view of Scrunch AI, provided you go in with fixed questions. Because the trial needs a card and turns into a paid plan automatically, put the cancellation date in your calendar on day one. These five checks fit into the week:

1. Add the prompts you already track elsewhere and compare the ChatGPT and Perplexity answers with your current figures.
2. Check whether one country and one language cover your target market, or whether a second market already means Enterprise.
3. Connect your CDN to Agent Traffic and look at which pages AI crawlers fetch for live user questions.
4. Use the five site audits on the pages behind your most important prompts, and judge whether your team can act on the suggestions.
5. Ask sales for an Enterprise quote with Gemini, Claude and AXP before the seven days are up.

Scrunch AI vs. Alexandrya.AI, side by side

Side by side, Scrunch AI goes wider on the website and Alexandrya.AI goes deeper on the answers. Scrunch Core costs $250 for 125 prompts on four fixed engines with a refresh every 72 hours. Alexandrya.AI Starter costs €79 for 50 prompts on three engines you choose from nine, tracked daily. The table only lists values both vendors publish, as of 28 October 2026.

Two rows usually decide it: refresh cadence and the website. If you want daily tracking, Alexandrya.AI costs less. If you want to analyse AI crawlers and serve pages to AI agents, Alexandrya.AI does not do that. Every plan is listed on the Alexandrya.AI pricing page.

Alexandrya.AI is an AI visibility tool from Munich that measures brand mentions in ChatGPT, Gemini, Perplexity and Bing Copilot and turns them into content and citation tasks. At its centre is the Action Plan, with content briefs, a pitch list of outreach targets and quick wins. Each recommendation becomes a task your team moves from open to in progress to done. Brand Perception adds categories, sentiment, strengths, gaps and supporting quotes, and the source analysis shows the citation mix by source type.

Alexandrya.AI’s own measurement, as of 27 October 2026, 43 tracked prompts, shows what that visibility funnel looks like in practice: the brand is named in the answer text for 10 prompts, cited as a source for 11 and listed as the first source for 4. The gaps between those stages are what the Action Plan turns into tasks.

What Alexandrya.AI cannot do belongs in the decision too: no AI crawler analytics, no delivery of optimised pages to AI agents, no site audits, no prompt search volume, no ChatGPT Shopping tracking, no alerts or Slack integration, and API access on Enterprise only.

Which tool fits when. Our own assessment based on the vendors’ pages, as of 28 October 2026.

The graphic in words: Scrunch AI fits when a web team has CDN access, AI crawlers on your site need analysing, pages should be served to AI agents (Enterprise), the budget starts at $250 a month and billing in US dollars works for you. Alexandrya.AI fits when every prompt should be tracked daily, Gemini or Claude belong in the entry plan, recommendations should land as tasks for the team, you want unlimited users from €79 and the trial should run without a credit card.

What are the best Scrunch AI alternatives?

The Scrunch AI alternatives fall into two groups. For AI crawler analysis, Otterly.AI, Peec AI, Promptwatch and Profound now offer their own features, Otterly.AI for example with Agent Analytics from €189 a month. For tracking mentions and citations, Otterly.AI starts at €29, Peec AI at €85 and Alexandrya.AI at €79 a month. The choice comes down to whether you need the website side (as of 28 October 2026).

We have reviewed several of these tools:

• Promptwatch review: pricing, features and limits of a tool with crawler logs and content features.
• Otterly.AI review: whether the €29 entry plan is enough.
• Rankscale review: what a credit model costs when you track many engines.

Frequently asked questions

Can I try Scrunch AI for free?

Yes, for seven days. Scrunch AI offers a trial with the Core feature set: 125 prompts, four engines and five site audits. According to its FAQ, you need a credit card, and the account switches to a paid plan automatically when the trial ends. Without a card there is only the short homepage audit. Alexandrya.AI offers seven days with no card.

Does Scrunch AI track Gemini, Claude and Google AI Mode?

Only on Enterprise. Scrunch AI supports nine platforms in total, including Gemini, Claude, Google AI Mode, Meta AI and Grok. The Core and Agency Core plans, however, track only ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. With Alexandrya.AI you choose three of nine engines yourself on Starter, and five from Professional.

Is Scrunch Agent Pages a form of cloaking?

Scrunch says no. According to its FAQ, Agent Pages only targets AI retrieval bots, Googlebot and Bingbot still see the normal page, and the content stays the same, only formatted differently. That is the vendor’s position. Agree the rollout with your SEO team anyway, because you will be maintaining two versions of every page.

Can you pay for Scrunch AI in euros?

No. Scrunch AI shows its prices in US dollars only, including to visitors from Germany, and its website is in English only. According to the FAQ, prompts can be set up in any language and for any country, but Core includes only one country and one language. Tracking several markets separately, such as the UK, Germany and France, needs Enterprise.

Does Scrunch AI offer an API and an MCP server?

Yes. Scrunch AI offers a Query API for metrics, a Responses API for full answers and an Agent Traffic API for crawler data, plus an MCP server. According to the pricing table, the Query API belongs to Enterprise and MCP to Agency Core and Enterprise. Alexandrya.AI includes read-only MCP access from Professional at €199, and API access on Enterprise only.

Who owns Scrunch AI now?

Sitecore does. Sitecore announced the acquisition of Scrunch on 3 June 2026, and its press release says Scrunch’s recommendations will feed into the SitecoreAI content tools. On its About page, Scrunch says the platform continues to operate as a standalone product. Scrunch was founded in 2023 by Chris Andrew and Robert MacCloy.

Free GEO audit alongside your Scrunch trial

Take the prompts you are testing in Scrunch AI and run them through Alexandrya.AI for the same seven days. Tracking runs daily, on the engines you pick, with no credit card. At the end you will see which sources carry your brand and which tasks come out of it for your team. Try Alexandrya.AI free for 7 days