Alexandrya.AI

Team & story

The people behind Alexandrya.AI.

We make brands visible where customers search today: in AI search results. With a team of consultants, data specialists and developers in Munich.

The Alexandrya.AI team in Munich

11

years in the market

130+

active brands

8+

AI platforms

6

years of Alexandrya

Our story

From SEO consulting to AI visibility.

As NX Digital, we started in 2015 in Munich as an SEO and performance agency. Our focus: making businesses more visible and driving measurable revenue growth. From technical SEO and content strategies to tracking setups for e-commerce and industrial companies.

Along the way, we had the privilege of working with some of Germany's most recognized brands: ZEISS, Thalia, ThyssenKrupp, BMW, SKY and many more. Every project brought us closer to the question that still drives us today: How do we deliver 80% of the value with 20% of the effort?

  • ZEISS
  • Thalia
  • ThyssenKrupp
  • BMW
  • SKY
Alexandrya.AI team workshop at a table with laptops and a dashboard on the wall

Alexandrya.AI

From internal AI engine to product.

The idea for Alexandrya was born in 2020, long before ChatGPT changed the world. Back then we called it NLP and built internal tools that extracted content insights from large datasets: web crawlers for competitive data, automations that saved our analysts hours, and data pools that gave us a real knowledge advantage.

When ChatGPT, Perplexity and Google AI Overviews started changing how people search for products and services, it was clear: the world needs a tool that precisely measures how brands appear in these answers. We had the foundation for it.

That's how our internal engine became Alexandrya.AI. We focus where we see the biggest leverage: data, competitive analysis and prioritized recommendations that actually drive impact.

Founders

Consulting meets technology.

Every recommendation in the tool is based on what we've learned across hundreds of projects. Built by a team of developers, data analysts and architects.

Talaal Max Habib

Talaal Max Habib

Founder & CEO

Talaal started his career in the automotive industry at a major Munich manufacturer, then spent several years in management consulting. Always close to industrial companies and convinced that consulting should be practical help that creates real value.

Frustrated by how traditional consulting often operates too far from the client, he founded NX Digital. His goal: helping companies move forward measurably through a mix of strategic consulting and hands-on execution.

Artur Lukasewitsch

Artur Lukasewitsch

Founder & CTO

Artur comes from the world of satellite measurements and is deeply at home in data processing and analysis. He understands how to architect products that deliver value exactly where customers need it most.

His expertise in processing large datasets forms the technical backbone of Alexandrya.AI, from data architecture to algorithm development.

Our team

The team behind Alexandrya.AI.

Alexandrya.AI is software. Behind it is a team of consultants, data specialists and developers who build the product and support you with implementation if you want.

The Alexandrya.AI team on a staircase in the office
The team taking a short break on the roof terrace
Two team members laughing over coffee
Team members talking in the hallway
Two developers working on code together
The team in the lounge with coffee and a laptop
The team in a sprint planning session at a touch table

Milestones

Our journey.

  • Google Partner
  • BVDW
    member
  • GDPR
    compliant
  1. 2015NX Digital founded in Munich, starting as an SEO agency
  2. 2020Alexandrya developed as an internal NLP tool
  3. 2022First AI-powered content analysis features for clients
  4. 2024LLM tracking becomes a core function: monitoring AI search engines
  5. 2025Launch of Alexandrya.AI as a standalone SaaS product
  6. 2026130+ active brands track their AI visibility with Alexandrya.AI

Free trial

Want to get to know us?

Try Alexandrya.AI free for 7 days or talk to us directly. We'd love to show you how AI talks about your brand today.

  • 7 days free
  • No credit card required
  • All features included
  • Cancel anytime