The People Behind Alexandrya.AI

We make brands visible where customers search today – in AI search results.

10+
Years Experience
130+
Active Brands
8+
AI Platforms
6
Years Alexandrya
The Alexandrya.AI team collaborating in Munich
Our Story

From SEO Consulting to AI Visibility

As NX Digital, we started over ten years ago in Munich as an SEO and performance agency – with a clear focus: making businesses more visible and driving measurable revenue growth. From technical SEO and content strategies to tracking setups for e-commerce and industrial companies, we helped firms improve their Google rankings, increase average order values, and boost conversion rates.

Along the way, we had the privilege of working with some of Germany's most recognized brands: ZEISS, Thalia, ThyssenKrupp, BMW, SKY, and many more. Every project brought us closer to the question that still drives us today: How do we deliver 80% of the value with 20% of the effort?

ZEISSThaliaThyssenKruppBMWSKYand many more
Alexandrya.AI

From Internal AI Engine to Product

The idea for Alexandrya was born in 2020 – long before ChatGPT changed the world. Back then, we called it NLP (Natural Language Processing) and built internal tools that extracted content insights from large datasets. What started as an experiment quickly became the backbone of our consulting work: web crawlers that automatically gathered competitive data, process automations that saved our analysts hours, and data pools that gave us and our clients a real knowledge advantage.

Over the years, we continued to use and evolve Alexandrya internally. It was our "unfair advantage" – the tool that elevated our consulting quality to a level that would have been impossible to achieve manually.

When AI search engines like ChatGPT, Perplexity, and Google AI Overviews started changing how people search for products and services, it was clear to us: the world needs a tool that precisely measures how brands appear in these new AI-generated answers. And we had the perfect foundation for it.

That's how our internal engine became the product Alexandrya.AI – an LLM tracking tool built on a decade of consulting experience, focusing where we see the biggest leverage: data, dashboarding, competitive analysis, and above all, prioritized recommendations that actually drive impact.

Milestones

Our Journey

2016
NX Digital founded in Munich – starting as an SEO agency
2020
Alexandrya developed as an internal NLP tool
2022
First AI-powered content analysis features for clients
2024
LLM tracking becomes core function – monitoring AI search engines
2025
Launch of Alexandrya.AI as a standalone SaaS product
2026
130+ active brands tracking their AI visibility with Alexandrya.AI
Our Approach

Consulting Meets Technology

What makes Alexandrya.AI special is the combination of data and consulting expertise. We didn't build this tool in a vacuum – it was born from over half a decade of practical experience with real clients and real challenges. Every recommendation, every prioritization is based on what we've learned across hundreds of projects.

With our tech-driven team – packed with developers, data analysts, and architects – we iterate quickly and deliver features that make a real difference. The combination of data, dashboarding, and consulting know-how is what we see as the ultimate value we can offer our clients.

Data & Dashboarding

Real-time AI visibility metrics across all major platforms

Competitive Analysis

See where you stand versus competitors in AI search

Prioritized Actions

20% effort for 80% impact – based on 10 years of experience

Talaal Max Habib
Founder

Talaal Max Habib

Founder & CEO

Talaal started his career in the automotive industry at a major Munich manufacturer, then spent several years in management consulting – always close to industrial companies and always with the conviction that consulting shouldn't be a theoretical construct, but practical help that creates real value.

Frustrated by how traditional consulting often operates too far from the client, he founded NX Digital – with the goal of helping companies move forward measurably through a mix of strategic consulting and hands-on execution.

Artur
Co-Founder

Artur

Founder & CTO

Artur comes from the world of satellite measurements and is deeply at home in data processing and analysis. He understands how to architecturally build products that deliver maximum value exactly where customers need it.

His expertise in processing and analyzing large datasets forms the technical backbone of Alexandrya.AI – from data architecture to algorithm development.

Want to get to know us?

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